- Providing Knowledge: Providing escalator and moving walk knowledge for academics, enthusiasts, and also customers, so as to have a better understanding of important quality and quantity points to consider in order to make a smarter choice!
- Value Creation: Improving our international branding position in order to achieve our place as a pioneer in the global industry
- Innovation: Creating unique products based on the requirements of our discerning international customers.
- Permanent Presence: Upgrading and synchronizing our product line with global needs in order to have a permanent presence in the global market.
- Development: Expanding target markets with La Grazia members participation all over the world.
- Satisfaction: Acquiring prior customers’ satisfaction in order to earn the trust of future customers.
- Improvement: Paying special attention to the R&D department and constantly improving the designs in order to achieve an equilibrium between the requirements of urban life and preserving the environment.